Reformers

The climate keeps depleting and we are at the mercy of this crisis. We need to take immediate action.

Reformers wants people to become aware of this, from how it affects human life to telling young adults to change their attitude through outreach advocacy, proper waste management and recycling of recyclable waste.

Reformers apply youth-driven innovation to solve climate change problems sustainably. So, they had the challenge of how to tell this story to teenagers and the youths in an exciting way without getting lost in the usual climate change advocacy green.

I lead the team in helping reformers achieve this distinction and in redefining the brand and it’s strategy in aligning and achieving the organisation’s vision.

We saw the need to communicate change in every aspect of the brand, and so amplified it with a core message driven by movement; "a change in an opposite direction". This was important because we needed to be clear about the action Reformers wanted everyone (Gen-Zies and Young Adults) to take towards fighting climate change, their actions towards the planet as a whole and their immediate environment.

A U-Turn was a key reference in communicating this change among other brand devices.