Project Overview
regaleon is a tech startup and media agency who is determined to raise the standard of excellence in service delivery for African businesses. With 2years into doing business, regaleon needed clarity on what is important to her and her stakeholders. Also, there was no system to spearhead swift development and sharing of brand assets among teams and stakeholders.
I saw these when I joined the team and proposed a redefinition and systemization of the company's visual system and brand strategy to the management to solve this problem. After a series of advocacies, the management approved the proposition.
At the core of what we found out over the course of brand discovery conversations with the stakeholders, is how it was very important that regaleon should be a propeller to help businesses scale. To communicate this, we focused on helping every stakeholder recall and retain this core belief of scale with a key phrase "Build Digital Platforms for Businesses to Scale".
We referenced the "Circle" to help us communicate platforms and the "Square" for businesses and how serious regaloen is about helping them scale.
